About Me

well, hey there 👋

I've spent my whole life keeping things running

Hi, I’m Candice — a real mom, a wife, and someone who’s been working since I was 17. I started out as a waitress, and for the last 16 years I’ve been a bookkeeper for a food-tech company.
Here’s why that matters to you: I’ve spent my entire career inside the admin, numbers, systems, and behind-the-scenes work that keeps a business running. I didn’t learn this from a weekend course — I’ve lived it, every working day, for sixteen years.
And somewhere along the way it hit me: the exact skills I use all the time — organising, systems, keeping a hundred details from slipping, talking to people, making things run smoothly — are skills businesses everywhere will happily pay a virtual assistant for. So I started doing it on the side. And the more I did, the more I noticed other moms standing where I’d once stood: capable, organised, exhausted, and convinced they had “nothing to offer.”
They were wrong. And if that sounds like you — you’re exactly who I’m here for.

Who I'm really for

If you've given so much to everyone else that you've lost a little of yourself — you're in the right place.

I help everyday moms find a simple way to make a bit of money of their own, build the confidence to show up, and feel like themselves again — one small, doable step at a time. No techy background, no big following, no having-it-all-together required.

I didn't plan to become "the income-for-moms person"

I probably should’ve seen it coming. I’ve always been the woman with another idea in her notes app, a Canva design half-finished, and a “wait, this could actually become something” thought popping up at the most inconvenient time.

For years I poured myself into my full-time job, family life, side hustles, and helping other people show up online — good at it, proud of it, but quietly wondering where my own ideas fit in.

Somewhere between the school runs, soccer weekends, late-night admin, and the “I’ll start properly when life calms down” excuse, something shifted

I realised life probably wasn’t going to magically hand me a quiet season with unlimited time, perfect confidence, and a colour-coded plan. Rude, honestly.

So I started small.

I started learning how to build something around real life — around work, motherhood, family, self-doubt, creativity, and the little pockets of time most moms barely get to breathe in.

And the more I figured it out, the more I noticed other moms standing exactly where I’d been — capable, tired, full of ideas, and convinced it was too late.

So now I do this. Not as a guru with it all sorted — just a real mom a few steps ahead, holding the door open for you.

A few things I answer to

Because you should know who you're trusting with your inbox.

Mom

The title I'm proudest of — I literally circled it on my own quiz below.

Wife

Married to my gentle giant, who happens to be the family's personal chef and the best dad to our kids.

DM Setter & VA

The unglamorous little skills that quietly changed everything for me and now I teach them.

The numbers lady

16 years in finance. I find a balanced account genuinely satisfying, and I'm not sorry about it.

Introvert

Yes, I built a brand online. No, I don't want to hop on a "quick call" about it. 😄

Reformed perfectionist

Emphasis on reformed — I start six projects at once and convince myself they all make perfect sense.

Where I'm headed

I’m not here to tell you to quit everything tomorrow. I still have my full-time job — I’m building this around real life, just like you’d be. I think that makes me the right person to show you the realistic path, not a fantasy one.

You're not behind.

No age, no season, no "should've started sooner" disqualifies you. You start from where you are.

Soft beats hustle.

You can build something real without burning out or sacrificing your family for it. Slow still counts.

Small steps are the whole game.

You don't need a perfect plan or a big audience. Just one tiny step today, then the next one.

You're allowed to want more.

Wanting your own money, goals, and name on something doesn't make you a worse mom. It makes you whole.